This issue introduces you to 100% plant-based and recycled material PEF (polyethylene glycol furanoate) from Avantium N.V., a sustainable chemical technology company. In an effort to make packaging more sustainable, on November 21, 2023, Avantium N.V. is working with Albert Heijn to produce new juice bottles made from PEF. This will be the first application of PEF in Albert Heijn stores after the commissioning of Avantium's commercial PEF plant.Albert Heijn, the largest supermarket chain and top food retailer in the Netherlands, is the first supermarket chain in the world to introduce PEF packaging for its own branded products.